JAPANESE AMERICAN MUSEUM
The Japanese American Museum's mission is to promote understanding and appreciation of America's ethnic and cultural diversity by sharing the Japanese American experience. Thus, the main concept of the JAM logo is to emphasis the idea of mixed culture.
By taking the initial letters to form the logo, the word "JAM" presents the idea of mix. Beside the English version, the logo also has a Japanese version, which is intended for use both individually and simultaneously.
Circle is another element of the JAM logo. It has a meaning of merging and also symbolizes the Japanese aesthetic itself. Moreover, it is also a key element in developing the environmental wayﬁnding system. Based on the same circle used in the logo, an arrow is used to replace the dot in order to display the direction to different parts of the museum.
HAPTIC BY NAGI NODA, AN EXHIBITION HELD AT JAM
The word HAPTIC is used for the title of Nagi Noda’s Exhibition of Animal-Inspired Hair Hats. HAPTIC refers to things relating or pleasant to the sense of touch. It is used as a guide word to indicate an attitude that takes into consideration how we perceive things with our senses.
In the exhibition, 15 headpieces are shown to celebrate one of Nagi’s skills — creating sulptures or hair hats styled out of real human hair with her hands. Thus, the logo is hand drawn in a way that make the word HAPTIC becomes a hair sculpture visually.
A mail brochure for the JAM members is one of the promotional materials, which invites the members to visit the featured exhibition. The brochure includes the English and the Japanese version, and contains postcards for the members to invite their family and friends.
There are two versions of the poster. One features the pattern in order to bring impact to the audiences. The other one contains more information about the exhibition and the creator, Nagi Noda.
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